About Dean Masalta
Dean Masalta is an eCommerce expert, investor, coach, digital creator, and brand builder. Currently based in Greater Sacramento, he’s earned a reputation as a well-rounded connoisseur and professional. In truth, Dean enjoys wearing multiple hats at any given time. Doing so brings unique challenges and opportunities to his door.
Much of Dean Masalta‘s focus is spent on Infinite Prime LLC. He founded the company in 2018 to help customers grow their Amazon business. Anyone who has dabbled in eCommerce on larger sales sites such as Amazon knows what a challenge it can be to succeed. Yet Dean happily creates guidelines and resources, enabling his clients to find more success than they ever could have thought possible. Infinite Prime offers a complete package, as the company takes over the clients’ accounts, optimizes content, listings, brand pages, and PPC, and overall helps to take their stores to the next level. Each client receives a complete audit of their account, which then results in a custom-tailored plan (including drip campaigns, automation rules, performance tracking, and goals).
Operating Infinite Prime required Dean Masalta (and his employees) to master many skills. These skills include KPI Reporting, Consumer Branding, Digital Marketing, building marketing strategies, analytical skills, search engine optimization, and much more. However, it is worth noting that Infinite Prime is far from the first successful venture Dean Masalta has launched over the years.
Prior to Infinite Prime, Dean Masalta founded Prime Labs. He opened the doors to Prime Labs in 2017. In a mere two years, Dean helped grow the company, ultimately generating 1.2 million dollars in sales. Mr. Masalta made the decision to sell the company to a VC in mid-2019.
Over the years, Dean Masalta has worked at several companies and helped to overhaul countless brands. One of his earliest notable experiences was as a Wholesale Manager for an online retailer. This is the position where he learned much about Google ads, eCommerce basics, Google Analytics, customer acquisition, etc. Dean worked in this role for two years. Simultaneously, Dean began working as a Project Manager for Tesco Controls, Inc. In this role, Dean was required to manage electrical jobs, overseeing the job from start to finish. As with many leadership roles, Dean learned much during this time. He held the position for a total of four years.
In 2021, Dean Masalta became the Director of ECommerce for Ignite Visibility. In this role, Dean was able to drive the brand’s online retail strategy and execution. He designed, built, and optimized systems and processes, resulting in higher customer satisfaction and profitability. Unsurprisingly, Dean had many responsibilities in this role, including oversight, data analysis, strategic merchandising implementation, collaboration, and monitoring industry trends.
Dean Masalta earned his education from Sacramento State. He graduated in 2016 with an Associate’s Degree in Business Management. Since then, Dean has earned several certifications and licenses. He has his Pay Per Click Certification, Paid Media Specialist License, and Google Analytics Certification.
To learn more about Dean Masalta, visit his sites about Business and Entrepreneurship.
